Behind our eye-catching alerts, is a serious mission to make it

easy to ask for help.

There are plenty of signs that people worldwide can’t ask for help - even when the stakes are really high - and the consequences can be brutal.

Inability to ask for help is a stealthy killer.

It kills quality of life. It kills people and destroys families. It’s a pandemic as bad as any virus, draining the emotional health of the human race.

“A large chunk of society don’t get help because they don’t ask for it.“

Fear of awkwardness, vulnerability or stigma blocks them. People cope by long-term anti-depressant use, alcohol and drug abuse, running away, self-harming and suicide. These have a savage impact on affected households. Emotionally and financially. On all households, to an extent. Reduced GDP of a less productive workforce and bigger healthcare costs, mean higher taxes for everybody. No-one wins here, except anti-depressant producers.


Anti-depressant use has sky-rocketed as GPs hand them out like sweeties. Charities work tirelessly to fire-fight each acute outcome.  But suicides started rising again, even before the coronavirus impact. 

Everyone else is tackling the sharp end. We tackle the everyday habit-change that supports good mental health.

The mental health crisis is real. Yet our research found no-one tackling the root cause, which inspired us to create something that would ”cut off the blood supply” to the mental health crisis and give people back their quality of life by making it easy for everyone to get more emotional support.

In that sliding doors moment,

our alerts signal to family or a friend that you need help. So you get the support you need.”

Alerts that enable people like Sarah, Ty, Jodie and Noah, to make a new choice with a happier outcome now.

It is a mission that you might want to join. You can do this by downloading the app, and showing the alerts to your friends and family to use with you.

Why is non-expert help ok?

Support will arrive faster and nearer the point it’s needed, when someone to talk to, or distract us, is all that’s required. Problems occur when, untreated, things escalate. By the time professional help arrives it’s quite late in the process, and a much bigger issue.

Engaging everyone to help each other effectively creates a new tier of layman support-providers nationally, much like responders in the coronavirus pandemic. This could bring the mental health crisis into check too.

Thank you for reading our story